Welcome to my creative universe!
This portfolio showcases my recent work, capturing just a glimpse of the exciting journey
From LA to LEGO:
Having dedicated a decade to Toy Design in Los Angeles, I later exchanged the sun-kissed streets for Denmark's picturesque landscapes, seizing the opportunity to contribute to the globally admired LEGO brand.
It’s been a blast!! 🚀
Role:
Toy Design, Concept Design, Element Lead
Toy of the Year:
A career highlight for me was working on the LEGO Duplo Steam Train. Nominated for "2019 Preschool Toy of the Year," I shaped its concept, play pattern, and brought the playset to life—a testament to my commitment to innovative toy creation.
Role:
Concept Art, Toy Design, App Design
Evolving with LEGO:
After the success of the LEGO Duplo Steam Train, I felt ready to move on. I transitioned to LEGO System, it's been exciting to work cross-franchise, grow, and develop my skills!
Role:
Toy Design, Concept Lead, IP Driver
Turning Ideas Into Impact: My Journey to Leading Innovation
Recognizing my strength in crafting innovative concepts, I was entrusted with spearheading a new role, where I could showcase my expertise in developing groundbreaking ideas.
Role:
Concept Design
Pokémon Passion:
As a Pokémon aficionado, the 25th anniversary had me ecstatic. To honor the momentous occasion, I turned my ideas into personal projects, blending my love for Pokémon with creative musings—all in the name of #happypokemonday.
Role:
Enthusiast
Pokémon, T-Shirts, and Triumph:
Being a Pokémon fan has opened doors for me to explore new avenues. In 2019, it led me to venture into Uniqlo’s UTGP 2019 Pokémon global t-shirt design contest..
Amidst the 18,000 talented designers, I rose to the occasion and claimed the title of the "Special Selection" winner. My design was selected to be sold globally, alongside 20 other exceptional pieces.
It's not the grand prize, no, but it's a victory nonetheless. A triumph against the odds and a reminder that anything is possible.
Role:
T-shirt Design Competitor 💪
Freelance Adventures:
When I'm not building LEGO sets or entering t-shirt contests, you can probably find me spending time with Juni, the newest member of our pack. She has proven to be more than just a furry friend but also a creative muse. With her by my side, the possibilities for new creative adventures are endless.
Role:
Freelance Toy Design
My Move from LEGO to Pokémon Merchandise Development
After eight years designing at LEGO, I moved to Seattle to join The Pokémon Company, a dream move for a longtime fan. Now I’m focused on merchandise development: curating assortments, shaping stories, and creating products for Trainers around the world. Excited for what’s ahead
2025 Pokémon Worlds Merch – Anaheim Collection
Excited to share the first merchandise collection I designed for the 2025 Pokémon World Championships held in my hometown of Anaheim!
My favorite part is the secondary rockabilly collection inspired by my first toy industry job at a small studio where my boss introduced me to that genre. It was new to me then, but now it brings back great memories and feels very Anaheim.
Role:
Toy Design, Merchandise Development
