Welcome to my creative universe!

A peek at toys, t-shirts, and ideas I’ve brought to life, some small, some global, all made to spark joy.

From LA to LEGO:

After ten years designing toys in Los Angeles, I jumped across the pond to LEGO in Denmark. Big brand, bigger playground, and endless opportunities to stretch my ideas.

Roles: Toy Design | Concept Design | Element Lead

Toy of the Year:

Duplo Steam Train was nominated for 2019 Preschool Toy of the Year. I shaped the concept and the play pattern, making sure kids would giggle, learn, and maybe derail a few trains along the way.

Roles: Concept Art | Toy Design | App Design

Evolving with LEGO:

Next, I tackled LEGO System, designing across multiple franchises. I learned to juggle brand rules, market expectations, and still sneak in fun wherever I could.

Roles: Toy Design | Concept Lead | IP Driver

Turning Ideas Into Impact: My Journey to Leading Innovation

I’ve spent years turning sketches into toys you can hold, play with, and love. This is where creativity meets reality — and where I get to see my ideas make a difference in the real world.

Role: Concept Design

Pokémon Passion:

A lifelong Pokémon fan, I’ve turned my obsession into personal projects, experimenting with designs and connecting with fellow fans.

Role: Enthusiast

Pokémon, T-Shirts, and Triumph:

In 2019, I entered Uniqlo’s UTGP Pokémon global t-shirt design contest against 18,000 designers. My design earned a “Special Selection” and went global. Not the grand prize, but a reminder that persistence pays off- and sometimes looks great on a t-shirt.

Role:
T-shirt Design Competitor 💪

Freelance Adventures:

When I’m not building LEGO sets or battling t-shirt contests, I freelance on toy designs. Every project is a chance to explore new ideas — and yes, my dog Juni occasionally makes cameo appearances as creative inspiration.

Role: Freelance Toy Design

My Move from LEGO to Pokémon Merchandise Development

After eight years at LEGO, I joined The Pokémon Company in Seattle, a dream move for a lifelong fan. I now focus on merchandise development: curating assortments, shaping stories, and creating products for Trainers worldwide.

2025 Pokémon Worlds Merch – Anaheim Collection

I designed my first collection for the 2025 Pokémon World Championships. The line blends personal inspiration with professional design, featuring plushes and other products that bring the Pokémon universe to fans across the globe.

Roles: Toy Design | Merchandise Development