Welcome to my creative universe!

 

This portfolio showcases my recent work, capturing just a glimpse of the exciting journey

 

From LA to LEGO:

 

After a decade designing toys in Los Angeles, I relocated to Denmark to join LEGO, bringing my experience to a globally recognized brand. This move allowed me to expand my creative reach and take on larger-scale projects with global impact.

Role:

Toy Design, Concept Design, Element Lead

 

Toy of the Year:

 

At LEGO, I contributed to the Duplo Steam Train, shaping its concept and play pattern. The set was nominated for "2019 Preschool Toy of the Year," reflecting the innovation and engagement I bring to every design.

Role:
Concept Art, Toy Design, App Design

 

Evolving with LEGO:

 

Building on this success, I transitioned to LEGO System, expanding my work across multiple franchises. This phase sharpened my skills in cross-category design and taught me how to balance creativity with brand strategy and market expectations.

Role:

Toy Design, Concept Lead, IP Driver

 

Turning Ideas Into Impact: My Journey to Leading Innovation

 

Recognized for my ability to translate concepts into tangible products, I led initiatives that brought fresh ideas to life, from initial sketches to fully realized designs. This role deepened my experience in managing projects that deliver both creative and commercial value.

Role:
Concept Design

 

Pokémon Passion:

 

A lifelong Pokémon fan, I leveraged my enthusiasm into personal projects, especially for the franchise's 25th anniversary. These explorations helped me experiment with new design approaches while connecting with fan communities.

Role:
Enthusiast

 

Pokémon, T-Shirts, and Triumph:

 

In 2019, I entered Uniqlo’s UTGP Pokémon global t-shirt design contest, competing among 18,000 designers. My design was selected as a "Special Selection" winner and sold globally alongside 20 other exceptional pieces.

It's not the grand prize, no, but it's a victory nonetheless. A triumph against the odds and a reminder that anything is possible.

Role:
T-shirt Design Competitor 💪

 

Freelance Adventures:

 

When I'm not building LEGO sets or entering t-shirt contests, you can probably find me spending time with Juni, the newest member of our pack. She has proven to be more than just a furry friend but also a creative muse. With her by my side, the possibilities for new creative adventures are endless.

Role:
Freelance Toy Design

 

My Move from LEGO to Pokémon Merchandise Development

 

After eight years at LEGO, I joined The Pokémon Company in Seattle, a dream move for a longtime fan. I now focus on merchandise development: curating assortments, shaping stories, and creating products for Trainers worldwide.

 

2025 Pokémon Worlds Merch – Anaheim Collection

 

I designed my first merchandise collection for the 2025 Pokémon World Championships in Anaheim. The collection blends personal inspiration with professional design, showcasing plushes and other products that engage fans globally.

Role:

Toy Design, Merchandise Development

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Illustration