Welcome to my creative universe!

A peek at toys, t-shirts, and ideas I’ve brought to life, some small, some global, all made to spark joy.

Building My Shot: The LEGO Application Journey

These are the concepts I created while applying to LEGO. The portfolio focused on character design, play ideas, and model concepts developed through multiple rounds of sketching and iteration. It ultimately led to an offer to join the LEGO Design team.

Roles: Toy Design | Concept Design | Applicant

The Move That Changed Everything

Joining LEGO meant relocating from Los Angeles to Denmark to work as a Model Designer on LEGO DUPLO. During that time I contributed to core themes like Town as well as licensed products for Disney, Universal, and Warner Bros. The lifestyle shots shown here represent some of my favorite skus I personally designed.

Roles: Toy Design | Concept Design | Element Lead

Toy of the Year:

One of my largest early projects was LEGO DUPLO Steam Train. I led the concept, developed the play experience, and designed the final model. The product was later nominated for the 2019 Preschool Toy of the Year award and won, in countries like France and Japan.

Roles: Concept Art | Toy Design | App Design

Evolving with LEGO:

After five years on LEGO DUPLO, I moved to LEGO System to work across a wider range of themes and franchises. My projects included Friends, Marvel, NINJAGO, and Star Wars, expanding into products for older builders.

Roles: Toy Design | Concept Lead | IP Driver

Sketch to Shelf: How Ideas Take Shape

My work gradually shifted toward early concept development, leading to a dedicated Concept Artist role. These sketches are examples of how I explore new play experiences, before development begins.

Role: Concept Design

My Fun Side Projects

To celebrate Pokémon's 25th anniversary, I created a series of unofficial product concepts inspired by the franchise. The project explored how Pokémon characters could translate into toys and pet products- wouldn’t they be cool?

Role: Enthusiast

Pokémon, T-Shirts, and Triumph:

I entered UNIQLO's 2019 UTGP Pokémon design competition with an original graphic. Out of more than 18,000 submissions, the design was selected as a Special Selection and released globally as part of the collection. It’s not the grand prize, no, but a victory none the less and proof that anything is possible.

Role:
T-shirt Design Competitor 💪

Freelance Adventures:

Meet Juni, the newest member of our pack. She’s not just a faithful dog—she’s a muse. She quickly became the inspiration behind many of my ideas. Living with a dog has given me a new perspective on designing products for pets and their owners.

Role: Freelance Toy Design

My Move from LEGO to Pokémon Merchandise Development

I recently joined Pokémon to work on merchandise development for special events and pet products. Leaving LEGO and all the friends I’ve made wasn’t easy—I’ll definitely miss that chapter. But the chance to combine my love for designing pet toys for Juni with working for a brand I’ve adored my whole life was too good to pass up.

2025 Pokémon Worlds Merch – Anaheim Collection

My first product collection at Pokémon was for the 2025 World Championships. I contributed to merchandise across the event, including a rockabilly-inspired collection and the design of four original Pokédolls.

Roles: Toy Design | Merchandise Development

2026 Pokémon International Championships

For my first Pokémon International Championships collection, I developed the story and art direction for the primary merchandise line. I also designed the event's first official International Championships plush as part of the collection.

Roles: Toy Design | Merchandise Development | Art Direction

30 Years of Pokémon

I contributed to several merchandise collections celebrating Pokémon's 30th anniversary, including Opening Scene, Explore Pokémon, Fossil Museum, and other 30th Branding initiatives. The work focused on translating three decades of Pokémon history into products for fans.

Roles: Merchandise Development | Art Direction

Building the Pokémon Pet Line from the Ground Up

I led the development of Pokémon's first dedicated pet product collection, creating concepts for products including the Snorlax Bed, Jigglypuff Cat Cave, and Magikarp Cat Wand. I also collaborated with James Turner on artwork for the collection, director of Pokémon Sword and Shield and a long time idol of mine. It was definitely a “pinch me moment!”

Roles: Merchandise Development | Art Direction I Product Design

2026 Pokémon World Championships

The 2026 World Championships introduced a shared visual identity for both the World Championships and Pokémon XP. I led merchandise development across both collections, including the Pikachu, Charizard, and Kirlia plushes shown here. The final Pikachu pose ended up slightly different from the direction I preferred, a reminder that designers don’t always get to see their favorite concept make it to the finish line. I also got to work with Steiff on the Rain Slicker Pikachu, presenting San Francisco-inspired concepts and landing on one that felt both distinctly local and classically Steiff.

Roles: Merchandise Development | Art Direction I Product Design